Create what you want to see

Multiple Emmy Award-winning Peter Murrieta, deputy director and professor of practice in the Poitier Film School, has written and produced television shows for decades. He was the show runner for “Wizards of Waverly Place” on the Disney Channel and has several new shows and films in the works.

“The bottom line for me is the story has a beginning, middle and end, even if it’s a trailer or a commercial,” he said, showing a diagram of a three-act story arc.

“When I was younger, I thought my job in every script I wrote was to show them how smart I was on every single page — as clever and complicated as possible,” he said. “As I got older and more experienced, what I learned was to keep it simple: What’s my story in one sentence?”

Murrieta is often asked where he gets his ideas.

“I like to think, ‘What is the show I want to turn on and watch that is not out there?’ ‘What is the book that’s not out there?’

“‘What’s the comic book that no one else is writing that I would purchase the minute I walk into the store?’”

Building an ‘indie muscle’

Ayoka Chenzira, Professor Emerita and former Division Chair of the Arts at Spelman College, is a filmmaker, producer and director who works on both independent and commercial projects.

“I have a very tough indie muscle. I write the screenplay. I direct it. I produce it. I hire everyone. I raise the money. I put it in festivals. I get distribution deals. And I start all over again,” said Chenzira, who is recognized as one of the first African American women to write, produce and direct a 35mm feature film, “Alma’s Rainbow.”

“It’s a guerrilla cinema approach. You get in there and do it.”

Episodic TV is different, said Chenzira, who has directed episodes of “Queen Sugar” and “A League of Their Own.”

“You’re stepping into somebody else’s vision, unless you were the creator of the show. You have to figure out how to protect the brand and also insert yourself into it,” she said.

“It’s fast. It’s a fishbowl. And you have to navigate things quickly and form relationships really fast.”

She told the students to try new things.

“Be careful not to think too myopically about producing because you have to have life experience so you can infuse the work with you,” she said.

Bringing history to life with extended-reality technology

Carla LynDale Bishop, an assistant professor in the Poitier Film School, tells the stories of historically Black communities, many of which have vanished, using extended-reality technology.

“I think of it as magic — anything you can think of, you can create,” she said.

Bishop told the students to consider why they want to use immersive technology.

“Before you jump into an immersive project, what is it you’re trying to do that can’t be solved in traditional media?” she said.

In 2016, Bishop created a traditional documentary, “Voices of the Hill,” a history of Twinsburg Heights, a Black community in Ohio. The screening turned into a community-wide event.

“But there were so many stories on my hard drive that didn’t fit into the documentary,” she said.

“And going to film festivals wasn’t something that was accessible to the community I wanted to reach.”

She then created an interactive, augmented reality documentary about a lost Black community in Texas. It led to a community event that included a digital scavenger hunt in which people could use their phones to see historic photos and hear stories.

Bishop described how, even though she’s using the latest technology, her projects are based on the painstaking work of building trust and working with the community to showcase what’s important to them.

Earlier this year, she created an extended-reality experience in the MIX Center to showcase “Mapping Blackness,” a platform she invented that recreated the history of Okemah, a neighborhood in South Phoenix in the early 1900s. Several former Okemah residents attended the event and were moved by seeing the stories.

“It’s great to have a digital archive, but what’s even more meaningful is bringing a community together,” Bishop said.

Masaran Keita, a fourth-year student majoring in film and media production at ASU, said the weeklong workshop was transformational.

“I was starstruck by all these successful people giving their time and giving words of advice and inspiration,” she said.

“It really validated my work in going into film and seeing what the possibilities could be.”

Keita, who wants a career in sound design, had never tried virtual-reality technology before.

“I learned how immersive it really is. I was able to feel the sense of being transported to a whole different place and it made me think about the stories I want to tell and transporting my audience like I was,” she said.

Her group project was a virtual-reality game in which the user played the role of a new immigrant who has to navigate a grocery store.

“The ultimate point was to relay the experience of anxiety in a simple task an immigrant would have to go through,” she said.

“Everyone’s projects were so heartfelt. Every single one is something I would love to see actually get made in the real world.

“I met other student filmmakers like myself who are so passionate and it gave me a drive to keep doing the work I’m doing.”

A version of this story originally appeared in ASU News.

Photos by Charlie Leight