ASU, Endless announce partnership to scale personalized learning solutions

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Mark Ollila, the new director of the Endless Games and Learning Lab at ASU, says everyone is a gamer — including Arizona State University President Michael Crow.

“I think he’d be a perfect character in ‘Stranger Things,’ as one of those kids playing Dungeons & Dragons,” Ollila said

In a public conversation in April about gaming and education at the ASU+GSV Summit, Crow and Endless founder Matt Dalio announced the creation of the Endless Games and Learning Lab, a new era in education that merges cutting-edge technology, engaging game environments and universally accessible high-intensity learning experiences. The Endless Lab is a part of the Herberger Institute for Design and the Arts and physically within the Media and Immersive eXperience (MIX) Center in Mesa, Arizona.

“That’s what (President Crow) talked about, playing D&D for three days straight and how gaming impacted him,” Ollila said.

“The Endless Games and Learning Lab represents a whole new era in education,” Crow said. “By merging cutting-edge technology and engaging game environments, the Endless Lab will redefine the future of games, learning and opportunity, and empower individuals and communities around the world.”

The Endless Lab, made possible by a $5 million gift from Endless Network, draws its inspiration from John Dewey’s philosophy that education should be organized around a learner’s everyday experiences, rather than being imposed “from above and from outside.”

“Endless Network empowers the next generation to succeed in the digital economy,” Dalio said. “We share ASU’s commitment to harnessing the transformative power of game design to advance learning across multiple disciplines. Endless Lab has the potential to enable millions of students to become creators through scalable game-based learning experiences.”

The Endless Lab advances ASU’s pursuit of what it terms “Realm 5 learning” — massively distributed, universally accessible, high-intensity and personalized learning solutions for all people. 

By connecting the full-scale research and learning assets of ASU to a range of partners and platforms where youth spend time playing and making games, the Endless Lab will catalyze a worldwide ecosystem that fosters both professional development and academic growth for learners of any age around the planet. 

“Almost half a billion global youth between the ages of 15 and 30 are not in school or are unemployed,” Crow said. “Existing systems of education don’t meet learners where they are. As educators, we must find ways to build personalized learning and work pathways that are integrated into the interests, habits and lives of young people.

“This requires new educational technology, new models of mentorship and peer learning, new ways to assess knowledge, skills and competencies, and new curricular designs.”

As a seasoned executive with a career spanning over two decades in the computer gaming, nanotechnology, internet, software and media technology industries, Ollila understands the power of games and is excited to return to academia to harness that power for education.

“The games industry in general is the most innovative industry out there,” he said, “pushing the limits in what can be done in terms of graphics, what can be done with AI, interactive experiences, even monetization; a lot of monetization mechanisms that you see today on mobile have been developed through the games industry. It is always pushing the limits of innovation, and I always want to be at the forefront of innovation.”

But Ollila said the Endless Lab is not just about the games — it’s about helping people become better learners, just as Crow outlined.

Ollila said games allow creators and players to engage in a wide variety of skill sets, from arts and music, to project management and collaboration, to engineering and programming, to design and 3D.

“There’s ‘SimCity,’ which a lot of people have played. It’s a simulation of how you create a city, how you manage a city and keep people happy,” Ollila said. “There’s a lot of planning in there, project management, budgeting. So how do we actually utilize what was learned in that game and map it to something that is tied to the real world?”

For instance, Ollila said, maybe a city planning office looking to fill a junior position that requires a degree plus so many years of experience would also accept hours of playing “SimCity” to fulfill a portion of those requirements. Maybe, for example, 300 hours of playing “SimCity” earns a student 30% credit in a course.

Ranked No. 1 in innovation for nine consecutive years and No. 2 in the world for global impact, ASU is a fitting home for the Endless Lab, as it brings together researchers and industry experts in the fields of games, learning and work.

The Herberger Institute for Design and the Arts and the MIX Center have a strong history of research and teaching that spans engineering, design, art and storytelling. Among students, game design is one of the most popular and most requested majors, highlighting the growing interest and relevance of this field in today’s educational landscape.

ASU leads the world in testing, evaluating and launching educational technologies, with a robust research infrastructure at its EdPlus Action Lab. Luminosity, a key partner for the Endless Lab, excels in rapid prototyping and building engineering and design solutions to solve educational challenges. 

ASU, driven by Crow’s vision, is the only university in the world that is trying to figure out Realm 5 learning — infinitely scalable education. The Endless Lab will be a signature component of ASU’s Realm 5 strategy, incorporating the growing demand for game design education and addressing the needs of a new generation of learners.

“It’s very rare that you see a university so unified around educating as many as possible,” Ollila said. “For me, it was important to see that commitment existing here. We cannot afford to leave the most talented minds of the nation without great education because they cannot afford it or do not otherwise have access to it.

“I’m a strong believer that the solution to the world’s problems lies in getting more and more educated people.”

A version of this story originally appeared in ASU News.
Mark Ollila photo courtesy of Ollila

Want to learn more about the Endless Games and Learning Lab? Visit herbergerinstitute.asu.edu/endless-lab.