“It could be a car company that wants to bring in their cars and shoot them in a specific way. It could be a small business owner who really wants to think about shooting a commercial, or it could be feature film productions looking for specialized shooting and bringing down the cost of production virtually,” he said, noting that using the Volume Studio in Mesa would be priced much less than renting one of the many virtual-production spaces in Los Angeles.
The Volume Studio at the MIX Center is one of only two virtual-production facilities in the state, according to Calvin Stanley, the video systems technical director who runs the space. He graduated from ASU in 2024 with a master’s degree in extended-reality technology.
The studio contains everything needed for any kind of production, from an immersive art installation to a full-length feature film, he said. “This is something that we’d like to open up to whoever’s interested in learning about virtual production, making sure that this kind of technology is not just siloed in the studios of Hollywood, but also present here in downtown Mesa,” Stanley said.
Inquiries about renting the Volume should be sent to Stanley at mixman@asu.edu.
The Herberger Institute has not publicized the availability of the Volume before now, but filmmakers have heard about it through the grapevine, Pilarski said.
Rental rates are based on the type of client and how much of the Volume Studio’s technology is needed for a project. For example, nonprofits and city of Mesa units would pay $780 an hour for a premium package with all the technology — less than the $1,300-per-hour charge for commercial and for-profit renters. Pricing is customized for a full-length film or other large-scale project. Potential renters must know how to use the software and have a proficient crew. Post-production services such as editing, special effects and color grading also are available.
ASU students — who don’t have to pay to use the Volume — have priority, and classes in The Poitier Film School on how to use the technology fill up fast. Clients who want to rent the space are then fit in.